The 2009 Complete Listings Toolkit - Real Estate Champions

If you're ready to truly master the listing side of your business and get access to everything you need to dramatically increase your revenue in even the toughest markets, it's time that you invest in...

'The 2009 Complete Listings Toolkit™'

Everything You Need for the Listing Side of Your Business in Today's Marketplaces -
Scripts, Tools, Tactics, and an Extremely Powerful Listing and Pre-Listing Presentation
That Has Been Developed Over 20 Years by Some of the Biggest Top Producers in
North America... Now Available for You to Use in Your Own Business Today!

"Includes the Exact Listing and Pre-Listing Presentation Package (Ready-to-Print) and Tactics That Dirk Zeller Developed and Used to Sell 150+ Homes a Year,
and an Average Agent Used to Achieve..."

	Went From Selling Only 60% of His Listings to Now Selling 9 Out of 10 Listings He Takes, Even in a Tough Market
	Reduced the Time of Listings Taken to Listings Sold by 30+ Days
	Beat Out His Competition for the Listing Over 87% of the Time, EVEN if Another Agent Had Been Referred In
	Increased His Yearly Income by $120,000 (Went From Selling 42 Homes to 60) Just By Using This Specific Listing Presentation and Strategies...

by Dirk Zeller, 6-time best selling author, nationally acclaimed
speaker, coach, and founder of Real Estate Champions, Inc.

Dirk Zeller
Tuesday, 6:12 am
About Dirk

Dear Success-Focused Agent,

Well, it's taken many years of hard work and around 20 years of thorough testing & trial and error, but we've now unleashed the ultimate solution for the listing side of your business!

If you're ready to get access to not only the exact Listing and Pre-Listing Presentation that produced the incredible results you saw above, but every script, tool, and advanced system to help you sell 9 out of 10 homes you list, reduce the time of your listings taken by 30+ days, beat out your competition to the listing 87% of the time, and boost your revenue in even the toughest markets, then make sure to read the rest of this page...

Now if you've been a subscriber of mine for awhile or have invested in a program, you'll know for a fact that I don't put out any "magic pill" systems with zero real-world use like many of my competitors do. The systems we at REC create come straight out of the trenches and from the businesses of myself and Top Producers across North America. They've been proven to make businesses thrive, and all you have to do is start using them yourself!

As you read the rest of this page, you're going to find out how to get access to systems that 90% of your competitors simply don't use or don't have a clue about. These systems could literally create an extra $120,000 in revenue for you, as they have for many of our clients despite the market conditions.

Speaking of today's markets, I think you'd agree that it's now more important than ever to have a solid edge on your competition... and with a powerful Listing and Pre-Listing Presentation coupled with proven scripts, tools, and techniques for how to use them in your business for maximum results, I guarantee they won't stand a chance against you!

Now, as far as Listings Presentations are concerned, almost every other day I get an email essentially asking me, "Dirk, would it be possible if you could send me the actual Listing Presentation you used to sell 150 homes a year?"

Needless to say, I get asked that a lot! In fact, I couldn't even begin to tell you how many times my clients and subscribers have inquired about getting ahold of my actual listing presentation to help them improve the listing side of their business.

It's by far the most requested item here at Real Estate Champions, and with good reason!

“If the Top Producing Agent in Your Marketplace Offered to Let You Use His/Her Listing Presentation and Tactics as Your Own, What Would That Be Worth to You?”

With an effective and proper Listing Presentation Process (and just as important - the PRE-Listing Package), you'll have the realistic ability to sell 9 out of 10 homes you list (see Case Study #2 further down the page) in a shorter amount of time, and have the seller excited and eager to work with you over your competition before you even meet with them...

I mean, who wouldn't want a complete Listing Presentation Package that had been perfected from years and years in the field and proven to achieve such tremendous results? If the top producing Agent in your marketplace offered to let you use his/her listing presentation as your own, what would that be worth to you?

John Gualtieri, my good friend and fellow coach here at REC (who is one of the top listing Agents in the U.S. and sells over 120 homes a year), has also been getting slammed by requests for his personal Listing Presentation.

So we got together and both agreed that something had to be done about this problem, and the problem is that most Agents' Listing Presentations and processes are very ineffective, and they usually completely leave out one of the most crucial & effective parts that could mean the difference between getting the listing or losing it (which I'll discuss a little further down the page). But first...

“Case Study #1: How One of Our Clients Sold 14
More Listings in ONE Month Just by Using a
New Listing Presentation and Strategy...”

The main issue we see everyday is that Agents are not only struggling to take more listings, but they are struggling to take more listings that are priced competitively.

For example, John told me about one of his clients who had 200 (that's right, 200!) listings on the market at one point in time. In the month before John started coaching him, how many would you guess that he sold?

The answer's zero. That's right, he sold ZERO of the 200 listings!! I know, I didn't believe him at first either, but it's completely true.

The homes were so overpriced that no buyer wanted to touch them with a 10-foot pole, and he just didn't know how to approach the sellers to fix the problem.

However, once John started giving him the tools he needed and the actual Listing Presentation with a new strategy to implement, how many would you say he sold in the next month?

As I mentioned above in the headline, he sold 14! Just by using a new presentation and a new strategy, he went from $0 in the previous month to $168,000 in the next, and is now one of the top producers in his marketplace.

Now, your situation is probably not as extreme as his was, but it just goes to show how important it is to get your sellers to price their homes competitively right from the start. If you're able to do that, you will have the ability to sell 9 out of 10 homes you list, and I'm going to show you exactly how as you continue to read the rest of this page...

So after all the requests we've been getting and obviously a HUGE need for it out there in the marketplace, John and I combined forces to create the first Module of the program...

Module 1:

"The Champion Agent's Ultimate
Listing Presentation Manual™"

The Complete, Turnkey, 100% Customizable
(Enter Your Information, Logos, etc. and Print) Listing
and Pre-Listing Presentation Package and Tactics That
Dirk Zeller Developed to Sell 150+ Homes a Year...

The concepts, strategies, and the Listing and Pre-Listing Presentation itself in this Module was designed specifically from my own Listing Presentation and the systems that only a few of my personal clients have had access to for the past 10 years. Now YOU have access to them.

The program was designed specifically for you to open the files, easily customize them with your own information and logos, implement it in your business, and start seeing results right away.

Are you more of a technically savvy type of person? Well, you can use the PowerPoint versions for a laptop presentation. Or, if you're somewhat old school like me, you can print them off from Microsoft Word for more of a binder-type presentation. Either way, it's very simple to implement everything and get started immediately.

Before we get into the specifics of this Module, let's take a look at one more case study...

“Case Study #2: How John Gualtieri (Co-creator of This Program) Went From Selling 42 Homes to 60+ Homes ($120,000 Increase) In One Year With This Exact
Same Listing Presentation and Tactics...”

John Gualtieri

Before John Gualtieri started coaching with Real Estate Champions, he was a veteran Agent struggling to get past a certain production level... an all-too-common problem for a lot of Agents. They get stuck at a certain peak and just can't seem to climb over it to get to the next one.

However, he had a burning desire to achieve more, and I started to personally work with him on his business to help him climb to that next level of success.

Needless to say, after working with him for several years, he's now one of the top Agents in North America, selling over 120 homes a year while always taking weekends off.

Near the beginning of his coaching and in the early stages of implementing the listing strategies and actual presentations contained within this Module, he achieved the following results:

You Now Have Access to the Same Listing and Pre-Listing Presentation Package That Allowed John Gualtieri to Achieve:

	Went From Selling Only 60% of His Listings to Now Selling 9 Out of 10 Listings He Takes, Even in a Tough Market
	Reduced the Time of Listings Taken to Listings Sold by 30+ Days
	Beat Out His Competition for the Listing Over 87% of the Time, EVEN if Another Agent Had Been Referred In
	Increased His Yearly Income by $120,000 (Went From Selling 42 Homes to 60) Just By Perfecting His Listing Presentation...

The statistics above showcase the true power of this program, and are well within your grasp if you follow all the steps and have the desire to put the system into action.

So now let's go over what you're actually going to receive. First off...

The Champion Agent's Ultimate Pre-Listing Package™ (100% Customizable and Ready-to-Print with Graphs, Statistics, Etc.) That You Will Present to the Seller Before Your Appointment:

Items included:

		Sample Cover Letter
		The Difference Between Yourself From All Other Agents
		The Top Ten Benefits You Provide to the Seller
		The 20 Questions Every Seller Should Ask
		Important Local Market Trend Data
		Motivation Scale
		Why Exactly Does a Property Sell?
		Important Pricing Guidelines
		Why Homes Sell Closer to Their Asking Price
		When Most of Our Showings Will Occur
		Is Your Price on the Mark?
		The Buyer’s Interest in Available Listings
		How to Get Your Home Ready
		Preparing for a Showing
		What to Do at the Showing of Your House
		Salability Score
		Getting Ahead of the Pricing Curve

“The Pre-Listing Package: How to Instantly Differentiate Yourself From Other Agents and Have
Your Prospects Eager to Work With You Over Your Competition... BEFORE You Even Meet With Them!”

This is the crucial and effective part of the Listing Process that I mentioned early on that most Agents usually completely leave out.

The purpose of a Pre-Listing Package is three-fold: First, it should create some credibility about you as a Real Estate Professional; Secondly, it should give the prospective client some idea of Market Trends and Statistics; and lastly, it should refer to the importance of motivation, pricing, and condition.

Once you send this out to your prospects, it instantly boosts you to a level above all of the other Agents in your marketplace. It conveys to the prospect that you are a professional and that you obviously know what you're talking about. By the time of the actual Listing Presentation, the prospect should be much more eager and willing to work with you, and much more receptive to pricing their home competitively.

The Champion's Pre-Listing Package™ is completely customizable and you can easily add all of your personal information and logos to begin using it right away.

The Pre-Listing Package then leads into...

The Champion Agent's Ultimate Listing Presentation™ (100% Customizable and Ready-to-Print with Graphs, Statistics, Etc.) That You Will Present to the Seller at Your Appointment:

Items included:

		Your Purpose and Core Values
		Stewardship Selling
		Motivation Scale
		Market Price
		Comparative Market Analysis
		Pricing Guidelines
		Homes Sell Closer to Their Asking Price
		When Most of Your Showings Occur
		Buyer’s Interest in Available Listings
		Getting Ahead of the Pricing Curve
		No One Has a More Important Role Than You
		Where the Money Goes
		Local Market Trends
		Home Seller’s Guide
		Market Share
		Where Buyers Come From
		The ABC’s of Real Estate Marketing
		Promoting Your Property
		The Internet
		24 Hour Talking Ads
		Free Recorded Information
		Maximum Exposure With Our For Sale Signs – Version A
		Maximum Exposure With Our For Sale Signs – Version B
		There’s A Lot to Do to Get a Home Sold
		The Team Makes The Difference
		Our Cancellation Guarantee
		Easy Exit
		You’ve Made a GREAT Decision!

“The Listing Presentation: How to Get the Contract Signed on the First Appointment and Commit Your Sellers to Pricing Their Homes Competitively to
Get 90% of Your Listings SOLD...”

The Listing Presentation is where the rubber meets the road for a Real Estate Agent. We need to get the seller's agreement on price, on understanding that we’re the best Agent for the job, and on how our services will help them sell their home for the best price in the shortest amount of time.

It’s important to understand that our listing presentation is all about getting a series of small “yes’s” from the sellers that lead up to “THE BIG YES". "The Big Yes", of course, is that they will list with you, at a competitive price that you recommend, and pay you your full commission.

By the end of this presentation, it will be an absolute no-brainer for the seller to list their property with you, and if you follow the steps completely, you can expect to beat out your competition for the listing 90% of the time... even if another Agent has been referred!

The Champion's Listing Presentation™ is completely customizable and you can easily add all of your personal information and logos to begin using it right away. You can use it in the digital format (PowerPoint) for a laptop presentation or print it out (Microsoft Word) for a binder format.

The Champion Agent's Ultimate Listing Presentation Manual™- Instructional Audio CD

Along with the presentation package itself, you'll also receive an instructional audio CD that will guide you through how to effectively use the entire system:

		Track 1 - Introduction
		Track 2 - The Pre-Listing Package
		Track 3 - The Listing Presentation
		Track 4 - Conclusion
		Track 5 - Taking the Next Step

The Champion Agent's Ultimate Listing Presentation Manual™- CD-ROM Workbook With Scripts, Qualifying Questions, Instructions, Etc.

You'll also receive a CD-ROM Workbook that covers the following:

		Listing Prospect Pre-qualifying Questions (Scripts)
		Core Pre-qualifying Questions (Challenging Market)
		Questions to Ask to Uncover the Seller’s Needs and Expectations
		The 8 Segments of Your Listing Presentation
		Instructions for Completing the Market Trends Report
		Instructions for Importing Logos/Photos/Downloading the Power Point Presentation

The second Module takes you completely through the entire Listing Process and gives you all the scripts, tools, tactics, and advanced systems you can use in conjunction with the Listing and Pre-Listing Presentation Package we went over above. With both Modules combined and implemented, trust me, it will be hard NOT to greatly increase your revenue regardless of the market conditions...

Module 2:

"How to Create and Deliver a Dynamic Listing Presentation™"

How to Create and Deliver a Dynamic Listing Presentation

In this Module you'll learn how to get the listing every time with step-by-step instructions, forms, handouts, and scripts.

The difference between getting the listing and walking out with "We'll think it over and get back to you", is all in your listing presentation. If you walk in with Dirk's time-tested & proven (by 1000's of Agents) Listing Presentation you'll walk out with the listing. What would life be like if you had all the winning scripts and dialogues to help you nail the listing presentation?

Even better than that, what if you had the right seller handouts and scripts to help you get the Listing Presentation Appointment?

"The workbook alone is worth 4 times what you'll pay for this course."
- Dirk Zeller

What's In This Module For You?

	•	Dozens of Seller Handouts for Your Listing Presentation
	•	Complete Listing Presentation Package including Letter Templates, Seller Surveys, Market Handouts, Seller Resource Handouts (too many Seller Handouts to list)
	•	Listing Prospect Pre-Qualification Interview Forms & Scripts
	•	Dozens of Scripts for You to Handle the Listing Presentation
	•	Forms & Checklists for Your Listing Presentation
	•	Listing Presentation Evaluation Worksheet (Helps You Perfect Your Presentation)

"Lurking for a Year... Finally Took the Plunge...
2 NEW Listings in Less Than a Week!"

"Thanks Dirk! I have been reading your Coaches Corner™ articles every week for a year, finally took the plunge and invested in your material... I went out over the weekend on 3 listing appts and just entered the second into MLS. Thanks for the confidence booster, and now I finally know how to have the 'EDGE'."

Michelle Anderson
Crossroads Realty

To make this entire series as valuable to you as possible, you'll also be receiving the following special bonuses:

Your BONUS #1:

•

If you invest today, you'll get instant online access to my training video, '3 Rules for Working with Price-Challenged Listings' [$20.00 Value] for FREE.

Description: In the changing marketplace, price-challenged or overpriced listings and sellers that really "need to net more money" are a dime a dozen. Most marketplaces are inundated with overpriced, hard-to-sell inventory. Learn the 3 factors that need to be evaluated before you consider putting your sign in the ground.

Your BONUS #2:

•

If you invest today, you'll get instant online access to my training video, '6 Steps to Improving Your Listing Presentation' [$20.00 Value] for FREE.

Description: In this video, Dirk shares the six steps he has used for years in coaching thousands of top performing Agents to improve their listing presentations.

To take away any risk you may think you have investing today, this program is backed by my standard guarantee…

"60 Day, No-Hassle, 100% Money-Back,
Or It's FREE - Guaranteed"

Here's what you'll receive in 'The 2009 Complete Listings Toolkit™':

Module 1: 'The Champion Agent's Ultimate Listing Presentation Manual™'
- The Champion Agent's Ultimate Pre-Listing Package™ [$147 Value]
- The Champion Agent's Listing Presentation™ [$147 Value]
- Instructional Audio CD [$27 Value]
- CD-ROM Workbook [$47 Value]
Module 2: 'How to Create and Deliver a Dynamic Listing Presentation™'
- 3 Audio CDs of In-Depth Audio Training and Instruction by Dirk Zeller [$147 Value]
- 60+ Page CD-ROM Workbook [$97 Value]
  - Dozens of Seller Handouts for the Listing Presentation
  - Complete Listing Presentation Package (Letter Templates, Seller Surveys, Market Handouts, Seller Resource Handouts (too many Seller Handouts to list)
  - Dozens of Scripts to Handle the Listing Presentation
  - Forms & Checklists for the Listing Presentation
  - Listing Presentation Evaluation Worksheet (Helps You Perfect Your Presentation)
  - And MUCH More!
BONUS #1: Instant Access to the '3 Rules for Working with Price-Challenged Listings' online video. [$20 Value]
BONUS #2: Instant Access to the '6 Steps to Improving Your Listing Presentation' online video. [$20 Value]
GUARANTEE: Try the complete program for 60 days, and if you aren't completely convinced that it paid for itself or generated you a significant amount of money over your small investment, I'll write you a check for 100% of your money back.

Get Your Copy of ' The 2009 Complete Listings Toolkit™' Right Now
For Only $270 - A 22% Discount!

[ $652 Total Value]

The Discount Offer Will Expire and the
Price Will Be Raised to $345 on

Do You Already Have One of the Modules Included in the Program? You Can Complete Your Set by Purchasing One of
the Individual Programs Below and You'll Also Get the '6 Steps
to Improving Your Listing Presentation' Video Bonus!

Get Your Copy of 'The Champion Agent's Ultimate
Listing Presentation
Manual™' Today
For Only $197

[Bonus] Instant Access to the "6 Steps to Improving Your Listing Presentation" online video. [$20.00 Value]

Get Your Copy of 'How
to Create and Deliver
a Dynamic Listing Presentation™' Today
For Only $147

[Bonus] Instant Access to the "6 Steps to Improving Your Listing Presentation" online video. [$20.00 Value]

IMPORTANT NOTE: If You Don't Have Either of the Programs,
Make Sure to Purchase Both of Them Together
at the 22% Off Discount! Click Here

To Your Achievement of Greater Success,

Dirk Zeller, CEO
RealEstateChampions.com

P.S. Remember that you can try the entire program out for 60 days. I'm extremely confident that you will start immediately seeing positive results if you put it into action, but if you aren't convinced it paid for itself or generated you a significant amount of money over your small investment, I'll write you a check for 100% of your money back. There's absolutely no risk, so make sure to grab your copy today!