“The Champion Real Estate Agent”

The "Best Deal" Tour Through My New Book

I've never done this before. I've never taken the time to promote one of my books all on its own, but this one is well worth it. To top that off, I've put together an offer the likes of which we've never made before.

I approached McGraw Hill, my book publisher, and have arranged for them to participate in the largest single book promotion we've ever done. Our focus is to get the word out to fellow Real Estate Agents in the industry about this highly acclaimed book.

"If you really want to destroy the learning curve, don't just read this book, devour it!" "Dirk Zeller really 'hit the ball out of the park' with this book! I've been in The Real Estate Business for over two decades, and I have never seen a body of work that even comes close to this one. This is a must read for Real Estate Agents, Brokers, Managers, and people who are thinking about going into The Real Estate Business. What Zeller has done is to present what "Champion Agents" do every day in their real estate practices, what their businesses look like, and how to earn the high levels of income that they do. If you want to really destroy the learning curve, don't just read this book, devour it!" John Gualtieri RE/MAX Action Realty Horsham, PA

With the sole objective to make your decision to invest in the book a no-brainer, I've assembled the largest set of Real Estate Training Bonuses to accompany a book I've ever made... which is why we're calling this the "Best Deal Ever" campaign.

"This Book Should Have Been First!"

Some of you might argue that this book should have been first. I know why you might think that, but I never do anything half-way, and I had to lay the groundwork first with "Your First Year as a Real Estate Agent" and "Success as a Real Estate Agent for Dummies^®".

"Not Theory... 20+ Years of Blood, Sweat, & Tears"

So come join me if you'd like a personal tour (just a fly-over) through every single chapter of the advanced real estate agent tactics that 20+ years of blood, sweat, and tears produced.

This book is not a theoretical view of Champion Performance or a theoretical view of how to be successful as a real estate agent - there are enough of those books. I will reveal the pathway up the mountain that I discovered and personally used well over a decade and a half ago. Through coaching people up that same pathway for almost ten years, I have fine-tuned that process to speed up the journey for you and others.

"What You Should Say, Think, Market, Prospect,
Monitor, and Perfect to Reach the Top of the Mountain"

I want to be clear that this book is not written from the standpoint of, "I am a Champion Agent, what do I do now to grow, expand, and increase my business and production". That type of book is really for less than 1% of the real estate population. This book is written for the agent who wants to reach the Champion Agent level. When I look at some of the recent best sellers in real estate sales, they are books that are theoretical in nature; they describe the journey of a wildly successful agent once they have already established a large practice with lots of assistants. The question is what did they do, say, think, market, prospect, monitor, and perfect in order to reach the top of the mountain. That's what you will find contained within The Champion Real Estate Agent. This book will become your blueprint to success.

I created four distinctive parts to this book. The first is "Portrait of a Champion". I wanted you to understand what a Champion looks like, so you could recognize it in others and begin to acquire the mindset necessary to raise yourself to that level in your attitude and activities first. The second part of the book takes you through a collision course for lead generation. For any sales organization, the generation of leads is the first step to sales success. You must have leads to create sales, and I tell you how to generate and convert them in this part. The third part of the book focuses on your sales presentations. As a salesperson, you are constantly making presentations to prospects, customers, and clients. We engage in those presentations over the phone and face-to-face with both buyers and sellers. You have to be at your best when the sale is on the line. Lastly, in part four, I coach you through the initial stages most people forget in establishing a "true" business. This section is where most agents fail miserably, even if they earn a six figure plus income!

"The 4 Rules of Business Expansion"

Chapter 1 discusses "The Champion Agent's Business". It addresses the real estate agent's business as a business and how to expand it as a business. I delve into the four rules of business expansion, so you can minimize the risk of expansion, while maximizing the return. I start the journey here because you need to know the truth in order to develop a clear pathway to the top of the mountain of success.

Chapter 2, "What is a Champion Agent", identifies the attributes and characteristics of a Champion Agent and how to attain them. You will explore the different models agents use to seek success and some of the characteristics that are consistent in Champion Agents. We will take our first step of many into the sales aspect of real estate sales.

Chapter 3, "Attitude and Commitment Come First", was titled that way because those are the first steps to Champion level performance. If you don't have those two, you won't get there. In this chapter, the groundwork is laid with the Four Probabilities of Success and the Four Ways to Increase Production. These bedrock principles have guided Sales Champions for generations. A Champion level book would not be complete without them.

"The Power Source of Your Success"

Chapter 4, "Setting the Sail", focuses you on the power source of your success . . . goals. I wanted to move you beyond success, so I have included tools and a section of the chapter to uncover the Champion's secret edge, which is the "why" behind the goal. Once you can uncover that, your rocket ship to the Champion level will be fully fueled.

"Covers all the bases of what makes for a successful Agent" "Whether you are a novice or experienced "old pro" real estate agent, "The Champion Real Estate Agent" by realty sales coach and former top sales agent Dirk Zeller will alert or remind you of what makes a successful real estate agent by real estate success trainer Dirk Zeller…by the conclusion it has covered virtually every topic new and experienced realty agents need to understand... there is far more information in this jam-packed book than most readers can absorb or remember because the author covers all the bases of what makes for a successful agent. Zeller measures success primarily by net earnings, but he also advises agents to balance their lives by taking at least one day off each week, working only one or two evenings per week, and allowing plenty of time for family life. On my scale of one to 10, this excellent book rates a solid 10 ... Read More... Robert J. Bruss Nationally Syndicated Real Estate Columnist www.bobbruss.com

Chapter 5, "Building Credibility and Trust", takes dead aim at one of the problems we have in sales (especially real estate sales). We must get people to believe that we are more knowledgeable and believable and trustworthy than others they could select. Increased credibility and trust can be a door opener to an appointment with a prospect.

Chapter 6, "Dialing for Dollars", looks at the prospecting side of the business. Most real estate salespeople are looking for ways to avoid it. In this chapter, I share the truth about prospecting and its results. This will enable you to decide whether a prospecting platform of lead generation is in your future.

"From a Unique Perspective"

Chapter 7, "Leads are Your Life Blood", looks at leads from a unique perspective. I do more than just explore lead generation, which many authors talk about in theory. The purpose of this chapter is to enhance your ability to categorize, control, convert, and commit your leads. It's not enough to just create them.

Chapter 8, "Who Wants Referrals", evaluates the steps to generating referrals. In exploring the rules of referral generation and creating specific strategies to generate them in large volume, I also wanted to include a segment on upgrading referrals. This segment really helps you move beyond the cold referrals or just getting a name and phone number from one of your past clients. I teach you how to upgrade the referrals to a meeting or call from the referrer.

"Internet Strategies and Tactics for Reasonable Conversion"

Chapter 9, "It's Easy Street on the Internet", explores the myths about the Internet. I explain my view of the danger for agents and the industry posed by the third party lead generation companies. I share strategies and tactics that are proven winners in lead generation and also have reasonable conversion numbers.

Chapter 10, "Creating Leads through Interactive Voice Response Systems", looks at the implementation of IVR systems. These systems have transformed many agents' businesses. I address the use and the landmines of using IVR technology to generate leads from both buyers and sellers.

Chapter 11, "The Champion Listing Presentation", delves into the key moment with the seller . . . the listing presentation. I examine the structure, questions, delivery, objections, and characteristics of a Champion level presentation. Developing a presentation that allows you to compete with anyone and get it before you walk out the door is essential.

"What Every Buyer & Seller Wants to Know"

Chapter 12, "Why Should Someone Hire You", is the quintessential question that is explored because every buyer and seller wants to know. Before they part with their commitment and money for your services, they want to be assured they are receiving the best value. In this chapter, I coach you through how to demonstrate your value, competitive advantages, and benefits to leave no doubt in the mind of the prospect that you are the agent for the job.

"More good stuff in it than you could assemble in a year!" "Dirk Zeller always produces top notch and valuable materials for real estate pros. His latest, "The Champion Real Estate Agent" is no exception. It'll make readers the "Big Papi" of their real estate market! And even if you aren't a Red Sox fan this book has more good stuff in it than you could assemble in a year -- and all in Dirk's great easily understood and easy to apply style. This is another winner for the Real Estate Champion." John M. Peckham III CCIM, CIPS, RECS Executive Director, REcyber.com Boston, MA

Chapter 13, "Protecting Your Commission", is based on the fact that a Champion has a belief in their personal value. I coach you through the steps to acquire strong belief and conviction in your value. This chapter shows you the three core marketing messages, why commission shouldn't be an issue, and how to approach commission with the right attitude and expectations. I close with the rules for fee counseling and fee discussion.

Chapter 14, "Objections", deals with what most real estate salespeople hate and Champion Agents love . . . objections. I delve into the mindset, law of difficulty, and how to prepare before you are faced with an objection. I close with a six step process that will guarantee you're becoming a Champion Objection Handler.

"How to Be Exceptional at Your Buyer Processes"

Chapter 15, "Making the Case to the Buyer", takes you deep into the world of the buyer. While a Champion Agent is a listing-focused agent, there are times in your early career and when building a team with buyer's agents that you must be exceptional at your buyer processes. Being able to ask the right qualifying questions, determine their motivation quickly, and deal with all the misconceptions will enable you to spend less time with each buyer.

Chapter 16, "Buyer Counseling Interview", enables you to demonstrate your value in quantifiable terms to the buyer. You will learn to lock and load the prospect by turning them into a client quickly or discharge them quickly, so you don't waste too much time.

Chapter 17, "Buyer Exchange of Commitments", instructs you through one of the most difficult discussions that most agents have with a prospect - getting the buyer to become exclusive with you through signing an Exclusive Right to Represent Contract. In this chapter, we build the case for putting all their eggs in your basket.

"How to Run High Net Profit Businesses"

Chapter 18, "Time Management is Life Management", is the glue that holds this all together. Champion Agents who run high net profit businesses are Champion time managers. I teach you how to produce the greatest value from the minimum amount of time invested. I explain the new method of approaching time blocking and the four quadrants of your time.

Chapter 19, "Building a Champion Agent's Ideal Business", came about as a result of my work coaching thousands of agents and blending their behavioral style into their coaching program. I discovered the ideal method, systems, challenges, and solutions you can use to create the ideal Champion Agent practice for you. This revolutionary information is first revealed in this chapter.

Chapter 20, "A Peek Behind the Curtain", reveals the final truths about using your effort to create a business and personal wealth. From exploring the three segments of your business to the seven key numbers in a Champion Agent's practice to watch and monitor, I have even included one of the best systems to control your income and create wealth that I have personally used for many years.

"Instructions for Establishing Your Journey"

Chapter 21, "Coaching Yourself to the Champion Level", contains my final thoughts on what it takes to become a Champion. I explain how the people you surround yourself with can either help or hinder your business. I also talk about how to attract the people who help you and get away from the ones who hinder you. The chapter culminates with instructions on establishing your journey to become a Champion for life!

"Career-changing for all the Agents who take it to heart!" "Dirk, thank you for sending me a copy of 'The Champion Real Estate Agent: Get to the Top of Your Game, and Knock Sales Out of the Park!' I found it to be career-changing for the Real Estate Agents who take the lessons to heart! Also, the book is all-inclusive since a majority of the teaching will show the path to success, anticipating the challenges and providing activities to eliminate them. I am proud that you are in our industry! Once again, thank you for the preview." Walter Sanford Sanford Systems Kankakee, IL

I have no doubt that this book will become a resource for you now and for years to come. It was not designed to be read merely once but again and again. There is too much in it for you to implement it all in the next week, month, or even year. The pathway to the Champion level begins with the first step. That first step is what stops most people. Let's take that first step to your new future as a Champion in your business and your life, together!

Your first step could mean that you get your copy of this book today.

To Your Success,

Dirk Zeller
CEO
Real Estate Champions

P.S. The books have arrived and usually ship in 1-2 business days!

P.P.S. If you buy it from our website instead of the online retailers, you'll get all the bonuses listed below ($410.00 Value) for FREE. Absolutely no catch whatsoever.

Bonus #1 - Double Your Income... Double Your Time Off! CD Series

Presenting The Four-Day Workweek System - Most Agents have to work long hours to generate a reasonable income. They trade time for money at a very low rate. When you apply The Four-Day Workweek program you'll learn the true value of your time. You'll learn the skills and techniques to double your hourly rate within 6 months. You'll also learn to evaluate high performance activities verses low performance activities to increase your effectiveness and efficiency in your business. The end result is that you'll be a highly efficient Agent who is not controlled by your clients, the market, or other external forces. You'll also have the time off to enjoy the fruits of your labor. You will become a Champion Performer.

Bonus #2 - The Complete Streaming Audio Library

	7 Smart Ways to Explode Your Production - This 1 hour audio presentation (windows media) will equip you with the knowledge to compete and the skills to win in today's challenging markets. You will learn how to explode your production by out smarting, out lasting, and out performing your competition. Learn how to consistently get more leads and referrals throughout the sales process. Learn how to create "can't-miss" urgency in your sales listing and sales presentations. Also learn to lower client stress and increase client loyalty.
	How to Increase Your Income by $100K - Join Dirk Zeller, Top Producers John Gualtieri and Julie Boyd-Elrod in this high-energy, 1-hour Windows Media presentation to learn what it takes to explode your income. Dirk exposes secrets of these Top Producers and analyzes what changes they made in their business so you too can create the level of income you desire.
	5 Steps to Finishing Strong - Most of us have not invested the time on the front part of the year in order to set ourselves up for success. It’s never too late however to take the time and make a change, one that will make a huge difference on the outcome of your year. In this 1 hour audio presentation, Dirk shares his 5 steps to finishing this year strong and starting next year ahead of your competition. Make next year your best year ever!
	Mindset of a Champion - A Championship Mindset separates you from all the other Agents in your marketplace, from all the other people who are trying to achieve a high level of success. This mindset is your key to winning the game and becoming a top producing Real Estate Agent. Dirk interviews two top Agents (John Gualtieri & Julie Boyd-Elrod) who’ve gained control of their business by achieving the mental strength of a Championship Mindset.
	Blueprint for Success - Would you build a house without a set of blueprints? Absolutely not!!! Why do so many people in Real Estate start their careers without a blueprint or road map that will lead them to success? Dirk Zeller, 3-time national best selling author, trainer & coach helps you build your own blueprint for success. A must hear for anyone in Real Estate with a questionable future ahead of them.

Bonus #3 - The Complete e-Book Library

	Jump Start Your Production - The key to success and having a strategically strong year is having a great start. This e-book is all about jump starting your production this year. I'm going to share with you some critical principles that allow you to get out in front of your competition immediately, to get the big lead so you can get in the rhythm of success. There is a rhythm to success. Once you find it and know it you can duplicate it anytime you want.
	Successful Selling in Tough Times and Tough Markets - To not merely survive in tough market trends, but to thrive, there are a few skills that a salesperson must master. These skills, mindsets, and concepts allow you to close sales even in difficult circumstances and markets. -Thrive with this 46-page e-book!
	Blueprint for Success - Would you build a house without a set of blueprints? Absolutely not!!! Why do so many people in Real Estate start their careers without a blueprint or road map that will lead them to success? Dirk Zeller, 3-time national best selling author, trainer & coach helps you build your own blueprint for success. A must read for anyone in Real Estate with a questionable future ahead of them.

Bonus #4 - A Sneak Peak Into The New Video Training Modules