So,
are you finally willing to admit that your market has changed? Would
you characterize your market as a "Tough Market"?"Nationwide,
Real Estate Markets Have Changed!"
According to the conversations
I've been having this year with my coaching clients, the markets HAVE changed.
There's no denying it.
Some Agents seem to be
in a panic, and some are buying into the "Housing Bubble Burst Philosophy"
or the "Buyer's Market Philosophy" that the NAR economist announced
last week. I think we should just call it what it is...Our new reality.
A reality that is more realistic than the one we've become accustomed to
the last few years.
"Our
New Reality... One With
Tremendous Challenges & Opportunities"
With this new reality comes
some tremendous challenges and opportunities. Whether you conquer the challenges
and capitalize on the opportunites is purely dependent on how prepared you are.
In response to the changing
markets, I've recently put together what I call the "Tough Times
Survival Kit". It contains three full-length training programs
that address the biggest challenges Agents face today.
Let's face it. There
are three "mission-critical" (Your Mission of Succeeding in Real
Estate) areas you need to address:
- How do you "Protect
Your Commission" from the "Fee Discounters"?
- How do you acquire
the "Survival Sales Skills" necessary to make sure you capitalize
on every opportunity, before your competition does?
- How do you position
yourself in such as way as to "Create Market Dominance" for
yourself?
"A
Survival Kit to Help You Survive & Thrive
in Your Real Estate Sales Career"
Module
1 - How to Protect Your Commission
One
of the biggest challenges Agents are facing today is a tremendous downward pressure
on their fees. Commission cutting is rampant across the country, and the proliferation
of the "Fee Discounters" is very prominent. Even without these discount
brokers, in most markets there are more Agents willing to take listings at substantial
discounts - more so than ever before. The Brokers and Agents who are cutting
their fees are affecting everyone because the average Agent isn't equipped to
protect their commission.
It doesn't have to be that way!
This series will teach you "How
to Protect Your Commission".
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•
Establish a value mindset
•
Spot the commission objections before (or early in) the presentation
•
Know who you are up against, so the client can comparison shop service and value - not fee
•
Determine the real value of the services you provide
•
Identify the client's needs and service level they want from you
•
Develop the real benefits of your service
•
Attach monetary value to your services that a seller can understand |
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"Dirk, I now know
how to compete against ANY Agent in MY marketplace. Beating the
fee-discounters is not a problem at all now. My income has
gone up 139%, to one of the top paid agents in my marketplace!"
Kim Heddinger
Broker, CRS, GRI, SRES, ePRO
Windermere Real Estate/Lane County
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Module
2 - Survivor Sales Skills
This
series takes you through the major concepts of sales. As Agents, we are all
dependant on our sales skills to find success. In this series, I've broken down
the basic fundamentals of sales and what tools, characteristics, and behaviors
accompany a great Real Estate Salesperson. You will learn to sell homes more
quickly and effectively than your competition, which will help you have a "Banner
Year" when your competition is struggling.
"I wish this Survivor Sales Training Kit was around when I started my career.
It would have saved me thousands of dollars and hours in my business."
- Dirk Zeller
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•
Fundamental Survivor Sales Principles
•
How to achieve characteristics of Top Sales People
•
Prospecting Keys to Success - Step-by-Step
•
How to Overcome Call Reluctance (This Sales Career Killer Gets 80% of New Agents and 40% of Veterans)
•
5 Step System for Price Reductions and how to handle them
•
Killer Closing Techniques and tactics of a Champion Agent
•
Overcoming Obstacles and Objections like a Pro - Never again experience the "Deer in the Headlights" look •
How to Turn Objections into Opportunities
•
Dozens of Scripts and Dialogues for most Real Estate Sales situations |
Module
3 - Creating Market Dominance
A
Champion wants to dominate
the competition and gain a larger market share in the process. A Champion wants
to create competitive points of difference that lead to a competitive advantage
over the competition.
When you create market dominance
(believe me, it is possible), your competition will run the other direction
when they know they are up against you. Agents who utilize these tactics have
told me, "This is exactly what we have been working hard to achieve,
and it feels SO awesome. We have them running in the other direction!"
"With this program, we'll build a competitive advantage for you together, no matter what kind of market you're in!"
- Dirk Zeller
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•
The difference between a competitive advantage and a decisive advantage
•
How to back up your competitive advantage with actual statistics
•
What exactly an expert is
•
How to become an expert through market knowledge
•
To realize and embrace the fact that "You are a salesperson!"
•
The 5 MOST important reasons someone should hire you over your competition
•
Dozens of scripts and dialogues |
 |
"I did get the FSBO
listed the other day! :-) I wanted to share with you a few things
[about how positioning ourselves as the “EXPERT” has
affected our competition]. Apparently, over the weekend, the sellers
had a REALTOR® show their house. After the showing,
the REALTOR® asked them for an interview. They
told them that they were interviewing me, and I guess the REALTOR®'s
face turned 5 shades of red, and he took his name out of the hat.
Also, after I listed their house, they called the other REALTOR®
that they were going to interview after me and told them not to
bother because they were so impressed with me. One of the sellers
is even an attorney!! This is exactly what we have been working
hard to achieve, and it feels SO awesome!!!! We have them running
in the other direction!!!"
Kim Heddinger
Broker, CRS, GRI, SRES, ePRO
Windermere Real Estate/Lane County
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The tools in
the Tough Times Survival Kit can and will make a difference in your career;
I guarantee it. Please try my training program for 365 days and use the tools,
scripts, and advanced Real Estate Agent tactics. If you give it a try and are
not convinced that it has paid or saved you a significant amount of money over
your small investment, then I'll write you a check for 100% of your money back. You can even keep the entire training program.
365
Day, No-Hassle, 100% Money-Back,
Or It's FREE Guarantee
What
you will get in the complete, three-module, Tough Times Survival Kit:
- A complete Survival Kit for Changing Markets - Beginning
to Advanced Tactics
- 4 CDs - Audio Training (How To Protect Your Commission)
- 1 CD-ROM Workbook (How To Protect Your Commission - Scripts,
Handouts, & Forms)
- 7 CDs
- Audio Training (Survivor Sales Skills)
- 1 CD-ROM
Workbook (Survivor Sales Skills - Scripts, Handouts, & Forms)
- 4 CDs
- Audio Training (Creating Market Dominance)
- 1 CD-ROM
Workbook (Creating Market Dominance - Scripts, Handouts, & Forms)
Discount Offer
Only $297
[$589 Total Value]
This Offer Expires on