|
If
you're tired of sifting through the Magic-Pill Real Estate Marketing
Programs, Systems, Plans, Tools, and Tips and are ready for tried
and true Real Estate Marketing Tactics that work, then you've come
to the right place. Here you'll learn...
“How
Any Real Estate Agent Can Market Themselves & Their
Real Estate Properties More Effectively and for Less Money”
Join the over 250,000 others
who've made Real Estate Champions their resource for
Real Estate Marketing Tips, Tools, Ideas, Training & Coaching
Dirk Zeller Tuesday,6:14am
|
Real
Estate Marketing is the one topic that gets all Agents
to stop and listen. It's a big field that takes time, money,
and an almost bewildering number of decisions. Real Estate
Marketing, as it should be, is high on the To Do list of anyone
trying to make a sale.
I'm
willing to bet that most Agents spend more time
wondering and worrying about how to market themselves and
their properties than they spend actually marketing. And
the confusion is well-founded. The choices you face as an
Agent are practically without limit, and you have to compete
with every other company that markets to consumers on a daily
basis.
Hundreds
of times each day consumers are inundated with television
and radio commercials, newspaper and magazine advertisements,
direct mail marketing (including a flood of junk mail), online
marketing (too much of it in the form of spam), outdoor signs,
and countless other marketing messages.
The
solution is to focus. Focus on what you want
to accomplish, what you want to communicate, and who you want
to reach with your message.
At
its core, Real Estate Marketing is simply a matter of communicating
a message about what you have to an audience that may
or may not want what you're offering. If that sounds like
a simple definition, it's because marketing real estate services
and products is really not all that complex, as long as you
take a focused approach. In this portion of our website, Dan
Matejsek (my VP of Marketing & Business Development) and
I share with you some advice on how to proceed.
We'll reveal to you several of the Real Estate Marketing Systems,
Tools, Tactics, Tips, Ideas, & Scripts we've perfected
to help you.
This
Real Estate Marketing Training & Coaching will cover the
full gamit of needs of any Real Estate Agent.
To Your Success,
Dirk
Zeller
CEO
Real Estate Champions
P.S.
Stay tuned as we add more Real Estate Marketing Tools Daily
|
Agents get off on the wrong marketing road when they try to take communication shortcuts by blitzing the market with their ad messages. This route leads to a dead end for two reasons. One, you don’t have the budget of McDonald’s or Anheuser Busch so you can’t compete well in the mass media environment. Second, your prospective customer is already drowning in daily marketing messages. Simply lobbing another ad missile into the general market arena is hardly the way to target the person you’re trying to reach...
The single biggest mistake in advertising – not just real estate advertising but in all advertising – is that marketers create ads without a clear concept of the person they’re trying to influence. As a result they use the wrong media, say the wrong things, and fail to inspire the right outcome. Before you risk a similar mistake, begin by answering these questions...
In today’s cluttered real estate marketing environment, consumers are trained to tune out messages that don’t seem to address their real and unfulfilled wants and needs. In other words, if your message doesn’t clearly deliver a solution to exactly what your prospect is looking for – if it doesn’t slot into an open position in your prospect’s mind – then your efforts and dollars and time will go down the marketing drain...
Great real estate marketing materials start with great headlines. Whether you’re creating a print ad, a property flyer, a Web page, or a brochure, the headline that sits above your copy will make or break your communication effort, and here’s why...
The body of the ad, called ad copy, is the descriptive part of the ad. When preparing copy remember these essential points...
No matter how good an ad you create, if it reaches the eyes or ears of people who aren’t interested in or capable of buying your offering your efforts are wasted. That’s why media selection is so essential to good real estate marketing...
|
