When should I hire an assistant? How should I train them? What should
they do for me? These are questions I get asked every time I coach
a new client or speak before a group of realtors. Assistants can
be an important addition to a realtor’s business. Hiring an assistant
can also be one of the most frustrating experiences and financially
challenging times in business.
Because of the increase in required disclosures, inspections, and
documents, it is becoming more difficult for an agent to do all
the functions of real estate on his own. The need to create a team
of specialists is becoming more necessary for success in the real
estate field. The three main reasons to create a team are better
quality service for your clients, increase in production, and increase
in quality of life.
Assistants have become more of the norm rather than the exception
for agents heading into the new millenium. The question is are they
truly a profit center for the agent?
Check your pay and profit structure for your buyer’s assistants.
Make sure they are the profit center that you think they are. You
may be surprised by the results.
Creating an effective lead follow-up system can be the backbone
to a consistent real estate sales business. The more effectively
you handle the leads you generate, the more production you will
achieve.
A broker who successfully recruits provides an exciting work environment
for agents. Existing agents are stimulated by meeting and working
with new people. New agents create new competition within the "pecking
order" for listings and sales.
The listing presentation is one of the most misunderstood areas
of real estate sales. There are as many theories about this presentation
as there are licensed agents in North America.
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