Open House: The Way to Get Face-to-Face with Prospects

I've learned a new, very effective strategy for lead generation with my clients over the past couple of months. It's actually a new twist on an old, sometimes loathed by Agents, aspect of our business. That's the Open House.

If you told me that I'd be promoting holding an Open House as a form of lead generation 10 years ago, I'd have told you that you were completely out of your mind.

Well, it's no news to you that the markets have changed in the last couple of years. What is probably going to be news to you however, is that you can now tap into this new means of generating business that most Agents have completely given up on & start generating new leads right away...