“Swanepoel Real Estate Trends Report”
Overcome the fear of change with priceless market knowledge
Beat your competition to the next wave of opportunities
Avoid fads that could set your business back years
Gain valuable insights about revealing strategies you can use right now

Dirk Zeller Tuesday, 6:12 am During the past year, the real estate industry has experienced unprecedented change and significant innovation. You’ve no doubt experienced it first hand. The key to being successful in real estate, or any other career for that matter, is staying apprised of the trends in your industry. If you can see where things are heading, you can utilize new opportunities before your competition. "Crystal Ball for the Real Estate Industry" It would be a somewhat of a stretch to call it a “Crystal Ball for the Real Estate Industry”, but it's the only resource I know of that comes close to it. The Swanepoel Trends Report not only covers the current real estate trends, but also the top 10 trends that could affect you in the coming years. So, overcome your fears of change with priceless knowledge that you can glean from this report. It just may be the key to you: Beating your competition to the next wave of opportunities Avoiding fads that could set your business back years Gaining valuable insights about revealing strategies you can use right now I firmly believe that if you invest in this report and take action on the opportunities present, it will provide you a return of several times your investment. To your achievement of success, Dirk Zeller, CEO RealEstateChampions.com

The Swanepoel Real Estate Trends Report

The Swanepoel TRENDS Report is not only a detailed synopsis of the current state of the real estate industry but a detailed analysis of the top 10 trends that are expected to impact Brokers, Agents, Realtor Associations and other real estate professionals over the next few years. Each trend section has an overview, between 6-8 pages of discussion and suggested action steps.

The report carefully monitors shifts in thinking, evaluates innovation, and tracks existing real estate trends that, according to our analysis, show a strong tendency towards change, longer term growth, and the possible structural impact on the residential real estate brokerage industry.

Change, it is said, is what most people fear most – not because it is wrong, rather because it is simply uncertain. Fear is often the result of what we do not know or cannot understand.

The Swanepoel Trends Report will empower you to not only understand what is going on in the current real estate market, but allow you to prepare for future trends and get the edge on your competition.

What the report covers:

The Bubble, Exotic Loans, Fraud and Declining Commissions

• The Declining Housing Market
• The Legacy of Too Many Agents
• Impact on Brokers
• Rising Number of Foreclosures * Increase of Mortgage Fraud

It's Time for REALTOR^® Association to Take Serious Action

• Future of Membership Numbers
• Association Leadership
  
• Staying Relevant in Changing Times
  
• Sharing or Not Sharing of Data
  
• Loss of MLS
  
• Need for Education * Diversity of Membership

Globalization, Immigration and Growing Demand for US Property

• The Growing Minority Population
• The Hispanic Opportunity
• Industry Responsibilities
• Working the Global Market
• International Second-Home Hot Spots
• US Brokerages Internationally * Foreign Brokerages Coming to America

The Race is On for Brand Recognition, National Reach and Critical Mass

• Established Real Estate Franchise Brands
• New Real Estate Franchise Brands
  
• Strongest Regional Real Estate Brands
  
• Underutilized Real Estate Brands
  
• Motivation to Build an Online Brand
  
• Strongest Online Real Estate Brands * Most Valuable “Lost” Brands

Changing Consumer and REALTOR^® Demographics

• Changing Habits of Home Buyers and Sellers
• Generational Changes of Home Buyers and Sellers
  
• Generational Changes of Real Estate Professionals * Changing Perceptions
  

Poor Industry Image and Lack of Overall Agent Knowledge

• Low Barriers to Entry
• Large Number of Real Estate Licensees
  
• Need for Quality Control
  
• Minimum Service Requirements
  
• Designation and Skills Training
  
• Mentoring and Coaching * Online University for Brokerage 1Companies

Chasing the Consumer

• Decline in Print Revenue
• Window Shopping Becomes an Online Adventure
  
• Creating a Destination Site
  
• Individual Home Websites
  
• Blogging
  
• Social Networking * Online Video

Competing, Combating or Collaborating With Web 2.0

• Mashup
• The Race for Eyeballs
  
• Real-time Collaboration
  
• Mapping and GPS
  
• Speech Recognition
  
• Search Engines - Google
• Vertical Searching - Trulia
• Online Valuations - Zillow * Great Broker Websites

The Democratization and Standardization of Real Estate Information

• MLS: Industry Asset or Public Utility?
• The DOJ
  
• Regional Consolidation
  
• National MLS
  
• Aggregated Public Sites
  
• The Aggregators
• Lead Generation Sites
• FSBO Sites

New and Existing Real Estate Business Models Proliferate

• Residual or Annuity Brokerage
• The Agent-Owned Brokerage
  
• Innovative Online Brokerage Models
  
• Auction Real Estate Brokerage
  
• The MLM Brokerage Model
  
• Flat-fee Brokerage
• An All-Embracing Model
• The Outsiders - The Sum of All Fears

"There is no more valuable guide to what is happening or might happen in residential real estate. It is an indispensable tool for any association’s strategic planning efforts." James C. Fabris, CEO San Francisco Association of REALTORS®

"Stefan's statistics transcend other real estate reports because his research is 3-dimensional and gives the user a peek into the future." Kathy Howe, Broker and Real Estate Educator Sedona, Arizona

"The Swanepoel TRENDS Report 2006 was so right on - comprehensive and on target. It has helped me tremendously in terms of planning and I'm eager to see the 2007 version." Gail G. Lyons, Broker Boulder Real Estate Services, Colorado

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