Creating and Placing High-impact Advertisements – Part 1

Successful real estate marketing and advertising is the result of doing three things right:

  • Creating ads that grab your target prospects’ attention.
  • Saying the right things to generate interest, prompt responses and move the prospect closer to the buying decision.
  • Placing your ads in publications that reach your target prospects.

The Power of a Great Headline

Great real estate marketing materials start with great headlines. Whether you’re creating a print ad, a property flyer, a Web page, or a brochure, the headline that sits above your copy will make or break your communication effort, and here’s why:

  • Four out of five people read nothing but the headline.
  • Only the most compelling and provocative headlines tempt readers to learn more by reading further down into your ad copy.
  • You can write amazing ad copy, but if your headline is weak, 80% of the people will pass right over your ad.

Here are a few examples of powerful headlines:

  • !!! My Pain Is YOUR Gain!!! 3 bed / 2ba close to schools in a clean, quiet family neighborhood. Move in tomorrow and steal this home now. Call Dirk @ 555-1212 before someone else steals this home.
  • *!!! No Bank Qualifying, Easy Financing, Owner Will Carry with possible Rent-to-own. 3bed / 2ba cute & clean in family neighborhood. Low down and $895 per month. Call Dirk @ 555-1212
  • ??? TIRED Of Trying To Sell Your Home Yourself? How about making the problem go away in 24 hours or LESS? Call Dirk To End Your Frustrations NOW!!! 555-1212
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