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UPGRADING YOUR REFERRAL

Implementing a strategy to upgrade your referrals can really explode your referral business. Most salespeople get the name and contact information and try to get off the phone immediately to call the prospect. That is a significant mistake. Follow these steps to increase the odds of your success. 1. You must immediately thank the referral source. Assure them of the...

Real Estate Industry Caught Behind the Learning Curve

The real estate industry and how we develop our most important resource, our salespeople, is archaic. The learning and performance improvement methodologies are stuck in the 70’s. Most real estate companies and outside subject matters experts (SME) are still caught in delivery methods that have proven to be less effective. It reminds me of my good friend Zig Ziglar’s...

BUSINESS VISION . . . IS WHERE IT ALL STARTS

Being able to establish a business vision for your company separates you from the other agents who are in real estate. When building a team, you must pause and work to define your business vision. Enduring, successful people and successful companies establish their core values and core purpose. They then remain fixed on those core values and purpose throughout...

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