Tag - Lead Generation

CREATING YOUR REFERRAL STRATEGY

There should be a well-defined and developed strategy for each segment of your business. If referrals is an area you currently generate a lot of business from or hope to generate a lot of business from, you must spend the time to create and implement your strategy.Most agents rely too heavily on the mailing strategy: mailers such as calendars,...

REFERRAL TRUTHS AND CONSEQUENCES

Salespeople love referrals. They’re the sincerest form of compliment and a remarkably cost-effective route to new business.The idea of attracting referrals is so popular that sales trainers who bill themselves as referral gurus make fortunes promoting magical systems that supposedly deliver more referrals than an agent can handle, all in return for tuition at a three-day seminar. What they...

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